Marketing to delivery laundry service customers is a different game than marketing to traditional laundromat customers. You’re not competing against local laundromats, you’re competing with digital-first laundry apps.
Offering delivery laundry service to reach double-utilization of your staff and your equipment makes sense. But, this new vertical is not as absentee as a traditional self-service laundromat. It is a logistics and warehousing business. On top of that, you’re marketing playbook is going to need a facelift.
You’re starting off at a disadvantage. Here’s how to catch up.